We have started a new cherry season that, as always, is full of challenges.
We count with the technology, an excellent team and a commercial platform that allows us to look at this new challenge with confidence.
Without a doubt we must also be alert to the new questions that this new season presents us, within which we can mention limited air spaces, a volume growth of at least 30% compared to the previous season and a commercial environment with a certain degree of uncertainty as a result of Covid-19.
On the other hand, among the positive things, we can first mention a very good climate that will allow us to count with a good product.
We can also say that China, our main trading partner for cherries, has faced the virus vigorously, which has allowed them today to be on a very good economic footing, and with a return to normalcy greater than that of other economies. There is a tendency to consume more at home, which has led many people to buy relatively expensive products to consume with family and friends. Finally, we have a late Chinese New Year which gives us more than 2 extra weeks of sales for our cherries compared to last season.
All of this makes us optimistic and ready to face this new season!
Geofrut Rancagua Offices
Longitudinal Sur km 78 Rancagua
+56-72 - 2977640
Santiago Centeral Office
Av Santa Clara 301, Oficina 4804-4805, Ciudad Empresarial Huechuraba
+562 - 29297510
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